Part II: Clients dives into our relationship with the people who pay our bills. This section is predominantly about communication — and thus about psychology. Several of its chapters are based on the outstanding book Influence: The Psychology of Persuasion
WNA #8: Psychology and sticky business
WNA #8: Psychology and sticky business
WNA #8: Psychology and sticky business
Part II: Clients dives into our relationship with the people who pay our bills. This section is predominantly about communication — and thus about psychology. Several of its chapters are based on the outstanding book Influence: The Psychology of Persuasion